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Your Fundraising Goal Was Built to Fail — and What to Do Instead

Wed, Apr 15

|

Zoom

MissionCraft founder Tina Krall walks through the structural design flaw behind most nonprofit revenue targets — and what to do instead.

Your Fundraising Goal Was Built to Fail — and What to Do Instead
Your Fundraising Goal Was Built to Fail — and What to Do Instead

Time & Location

Apr 15, 2026, 2:00 PM – 3:00 PM EDT

Zoom

About the event

Most nonprofits set a fundraising goal, miss it, and hire a better fundraiser. What they never examine is the goal itself. In this free workshop, MissionCraft founder Tina Krall walks through the structural design flaw behind most nonprofit revenue targets — and what to do instead.


You'll leave with:

  1. A name for what's actually going wrong with how your goal was set

  2. A five-layer framework for diagnosing the structural debt underneath your fundraising

  3. Practical language for talking to your board, your team, and yourself about what needs to change


➡️ Register here.

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