Your Fundraising Goal Was Built to Fail — and What to Do Instead
Wed, Apr 15
|Zoom
MissionCraft founder Tina Krall walks through the structural design flaw behind most nonprofit revenue targets — and what to do instead.


Time & Location
Apr 15, 2026, 2:00 PM – 3:00 PM EDT
Zoom
About the event
Most nonprofits set a fundraising goal, miss it, and hire a better fundraiser. What they never examine is the goal itself. In this free workshop, MissionCraft founder Tina Krall walks through the structural design flaw behind most nonprofit revenue targets — and what to do instead.
You'll leave with:
A name for what's actually going wrong with how your goal was set
A five-layer framework for diagnosing the structural debt underneath your fundraising
Practical language for talking to your board, your team, and yourself about what needs to change
➡️ Register here.