About MissionCraft
When People Thrive, Missions Flourish
Fundraising isn’t just a strategy issue—it’s a culture issue.
At MissionCraft, we help nonprofits build the cultural conditions where fundraisers stay, donors trust, and missions thrive. With three decades of nonprofit leadership and fundraising experience, we partner with organizations and individual fundraisers to strengthen development teams from the inside out.
With The MissionCraft Framework: Culture-Driven Organizational Excellence™, we don’t just identify the hidden culture costs draining your mission—like turnover, misalignment, and burnout—we help you replace them with practices that fuel your people and drive results that endure.
The outcome? Teams that feel supported, leaders who are aligned, and fundraising that finally fuels—not fights—your mission.
Why MissionCraft?
We know the pressures of nonprofit development because we’ve lived them. We’ve led teams, navigated tricky board dynamics, and carried the weight of ambitious fundraising goals. And through it all, one truth became clear: workplace culture is either the wind at your back—or the wall in your way
Today, too many nonprofits are up against that wall. Development professionals are burning out and leaving at record rates. Every departure costs organizations more than a salary—it costs donor trust, continuity, and millions in lost revenue opportunities. And with every exit, our sector loses talented people who once believed deeply in this work.
MissionCraft exists to change that. We help nonprofits build the conditions where fundraisers can stay, grow, and thrive.
Because when fundraising professionals feel supported, missions don’t just survive—they flourish. And when missions flourish, communities benefit.
What We Bring
Tina Krall, M.A.
Founder and Chief Culture Catalyst
Tina Krall, M.A., brings 30 years of experience in fundraising and nonprofit leadership to MissionCraft. She has served in executive roles with national organizations, where she led development teams and partnered with boards and C-suite leaders to advance mission success. In addition to her professional work, Tina has held volunteer leadership positions—including service as a board chair—giving her a unique perspective on both sides of nonprofit governance.
Across every setting, she saw the same pattern: culture—not strategy—was the hidden factor shaping fundraising outcomes.
That insight led her to develop The MissionCraft Framework: Culture-Driven Organizational Excellence™, a proven approach to addressing the human dynamics that make or break nonprofit success.
30 Years of Fundraising Excellence
We’ve raised multiple millions through major gifts, capital campaigns, and annual giving—and we know the mechanics of fundraising inside out. But more importantly, we know that strategy alone isn’t enough without the right cultural foundation.
Proven Senior Leadership
We’ve sat in the leadership seat, guiding development teams through growth, transition, and organizational change. That firsthand experience means we understand the pressures you face—and the culture shifts that make sustainable success possible.
Lived Perspective
We’ve navigated complex board relationships, messy internal dynamics, and the realities that often drive fundraisers to burnout. We know what works (and what doesn’t), and we bring that clarity to help organizations build resilience, retain talent, and strengthen results.
At MissionCraft, we believe culture is the system underneath everything. When nonprofits build workplaces that support their people, they unlock fundraising that lasts, leadership that aligns, and missions that flourish.