About MissionCraft
When People Thrive, Fundraising and Missions Flourish
Fundraising isn’t just a strategy issue—it’s a culture issue.
At MissionCraft, we help nonprofits build the cultural conditions where fundraisers stay, donors trust what they see, and teams have what they need to deliver. With three decades of nonprofit leadership and fundraising experience, we work with executive leaders, development teams, and boards to strengthen fundraising from the inside out.
Using The MissionCraft Framework: Culture-Driven Organizational Excellence™, we don’t just name the hidden culture costs draining your mission—turnover, misalignment, burnout, and siloed decision-making. We help you replace them with practical habits and structures that support your people and make results repeatable.
The outcome? Teams that feel supported, leaders who are aligned, and fundraising that finally fuels—not fights—your mission.
Why MissionCraft Exists
Over years in fundraising and nonprofit leadership, Tina kept seeing the same pattern: Smart strategy on paper. Strong missions. Committed people.
And still—stalled fundraising, high turnover, and constant strain. The root cause wasn’t a missing tactic. It was the culture underneath:
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Goals that didn’t match capacity.
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Confusing decision-making and unclear roles.
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Board–staff tension and unspoken expectations.
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Fundraisers caught between pressure for numbers and systems that worked against them.
Tina Krall, M.A.
Founder and Chief Culture Catalyst
Selected Clients
Legal Aid Justice Center, Charlottesville, VA
Cancer Prevention Initiative
Dallas, TX
Meet Tina Krall
Tina brings decades of experience in fundraising and nonprofit leadership to MissionCraft. She has served in executive roles with national organizations, leading development teams and partnering with boards and C-suite leaders through growth, transition, and change. She’s also held volunteer leadership positions—including serving as a board chair—giving her a lived understanding of both staff and board perspectives.
She writes and teaches regularly about nonprofit culture, leadership, and fundraising alignment through the MissionCraft Nonprofit Culture Lab and sector-wide platforms, always with the same core message:
Fix the culture underneath your fundraising, and everything else gets easier to move.
What You Get When You Work With MissionCraft
Fundraising depth, culture lens
We’ve raised multiple millions through major gifts, campaigns, and annual giving and know the mechanics of fundraising inside out. More importantly, we know why those mechanics break down when culture doesn’t support them—and how to fix that.
Senior leadership experience
We’ve led teams through growth, re-orgs, and tough seasons. We understand the pressure to deliver numbers, support staff, and respond to boards—all at once. That informs culture shifts that are ambitious and realistic for your organization.
Board and staff perspective
We’ve navigated complex board relationships, messy internal dynamics, and the realities that push fundraisers toward burnout. We bring that lived perspective to help you build resilience, retain talent, and reduce the churn that quietly drains your mission.
At MissionCraft, we believe culture is the system underneath everything. When nonprofits build workplaces that support their people, they unlock fundraising that lasts, leadership that aligns, and missions that flourish.