
About MissionCraft
When People Thrive, Missions Flourish
At MissionCraft, we believe that a strong, healthy workplace culture is the foundation for fundraising success. With three decades of experience in nonprofit fundraising and leadership, we help organizations build and sustain thriving development teams—whether you're strengthening an existing structure or building one from the ground up. We work with both organizations and individual fundraisers, providing tailored support to develop sustainable practices that prevent burnout while achieving mission-driven results.
Why MissionCraft?
We understand the unique pressures of nonprofit development because we’ve lived them. We’ve led teams, navigated complex board relationships, and tackled the challenges that come with securing philanthropic support. Along the way, we’ve seen how workplace culture can either empower people to do their best work or create barriers that stifle potential.
MissionCraft exists to help nonprofits foster environments where fundraising professionals can thrive—because when they do, missions flourish.
What We Bring:
30 Years of Fundraising Excellence
Deep expertise across all areas of development, from major gifts to capital campaigns, having secured millions in philanthropic support.
Senior Leadership Experience
Firsthand knowledge of what it takes to lead successful development teams while managing internal dynamics and organizational change.
Lived Perspective
We’ve faced the challenges of navigating difficult leadership landscapes and building resilience. We’ve learned what works—and what doesn’t—so we can help others do the same.
Tina Krall, Founder and Chief Culture Catalyst
Whether your organization is striving to create a healthier workplace culture or needs guidance in navigating a toxic environment, MissionCraft is here to help. Together, we’ll craft a culture where people—and your mission—can truly thrive.
Evidence-Based Strategies – Grounded in nonprofit management best practices.
Tailored Solutions – Every organization is unique, and we customize our strategies to fit your needs.
Holistic Growth – Prioritizing both professional success and personal wellbeing.
Empathetic, Innovative Problem-Solving – We work with you to create sustainable, positive change.